Website audits

SEO Services: Website Audit and Optimisation

SEO audits and website optimisation with a focus on AI. Losing search visibility or seeing your SEO strategy stop working? We offer comprehensive services.

12 min read

Get visible in AI Overviews and attract more relevant visitors. Our SEO services include website audits and optimisation.

Comprehensive SEO with a focus on artificial intelligence

Have you lost search traffic recently? Is your website's organic reach falling for no clear reason? Has your SEO strategy stopped working? Do not let your business keep losing rankings. We will help you with a modern, smart approach to SEO that reflects the latest algorithm changes.

Many proven, long-standing SEO practices no longer deliver the results they used to. Changes in how search engines, Google in particular, display results, and the arrival of features such as AI Overviews, are changing the game dramatically. Old strategies do not account for the fact that users often get their answer before they click any link. This has a major effect on click-through rates and on websites' overall visibility in search. Have an SEO audit of your website carried out and find out where you are losing visibility. Order website optimisation from us.

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Increase the chances of your website becoming a primary source for AI answers in search engines.

With the arrival of AI Overviews (formerly SGE, Search Generative Experience) in search engines, the way users find information is changing. For website owners, this brings a new challenge: making sure their content is chosen as a source for quick, complete AI answers rather than getting lost beneath them.

The main AI-related areas we analyse as part of a comprehensive SEO audit and recommend for optimising your content:

Topic coverage analysis for AI results

We examine whether your content matches the format AI Overviews prefer. That means it should be specific, structured and give a quick, complete answer to a particular query. AI algorithms look for precise, factually correct information they can easily extract and synthesise. We focus on whether your content answers effectively and is easy to scan.

Authority and relevance assessment

AI needs trustworthy sources. We check whether your website is authoritative and trustworthy enough to be used as a source for AI answers. This includes an E-E-A-T review. We assess, for example, the quality of your sources, references, author profiles and overall reputation in your field.

Content structure and markup

A clear, logical content structure matters to AI. We check whether your content is structured correctly. Proper content markup makes it easier for AI tools to understand and index it and include it in relevant AI results.

SERP analysis

Having good content is not enough. You need to know how it performs in practice. We monitor how often AI answers appear for your target keywords and whether your website is listed among the sources. This analysis gives us valuable insight into where things are already working and where further optimisation is needed to bring you to the forefront of AI Overviews.

An SEO audit ready for AI results

Our audit is detailed and covers all the main areas, from technical SEO to content and backlinks. On top of that, you get a check of how ready your website is for AI results in search. We follow how search engines use artificial intelligence to display answers and help you be among the first to appear in these results.

Want your content to appear in AI results?

More about SEO for AI

Is your website in good shape? Try a free online SEO test in 60 seconds.

You can run the test yourself, free, in a minute. We will show you how with Google's own free tool, PageSpeed Insights. Think of it as a quick technical check for your car. It will not tell you everything, but it will reveal the basic problems holding your website back.

What is PageSpeed Insights and how do you use it?

It is a simple online tool that analyses your page and tells you how it performs in terms of speed, technical SEO and user experience. Using it is easy:

Open https://pagespeed.web.dev.
Enter your website address in the box.
Click "Analyze".

You can also use Lighthouse directly in the Google Chrome developer tools (DevTools). Within moments you will get a clear report. Both tools are built on the same principles at their core, but each has its advantages in different situations. Ideally, use both as needed, for example start with PageSpeed Insights for an overview and then use Lighthouse for a deeper technical analysis.

What will the PageSpeed Insights results tell you?

The report scores your website in four main areas. Here is a simple explanation of each:

1. Performance

If your website loads slowly, visitors leave before they read anything. This metric shows how quickly your page is displayed. The higher the number (ideally above 90), the better.

2. SEO

This section checks whether you have the absolute basics right so that Google understands your page correctly. For example, it checks:

Page title and description: search engines use them to understand what the page is about.
Mobile readability: is the text large enough and are the buttons far enough apart?
Security (HTTPS): is there a padlock next to the address? Without it, the website looks untrustworthy.

This is not a complete SEO analysis, but the essential minimum.

3. Accessibility

Is your website comfortable to use for people with impairments, for example poorer eyesight? This section checks things such as sufficient colour contrast and image descriptions. A website that is accessible to everyone provides a better user experience, and Google loves that.

Accessibility report for the Linelab.cz website

4. Best Practices

This is a check "under the bonnet". It looks at whether your website uses outdated technologies, has security holes or other technical shortcomings. A high score means your website is built to a high, modern standard. The maximum score is 100.

Why try it at all?

It is free and instant. No waiting, no fees.
You get clear tasks. The tool shows you specific recommendations.
You improve the website as a whole. It is not just about SEO, but also about user satisfaction.
You have material for your developers. You can easily pass the results on to your website administrator.

If you want to be sure your website is not built on weak foundations, PageSpeed Insights is the best first step. In a minute you get a valuable overview that will help you make your website better for visitors and search engines alike. An ideal start for every website owner, blogger or online retailer.

Frequently asked questions

What is SEO?

SEO, or search engine optimisation, is a set of ongoing activities aimed at getting your website to the top of the unpaid search results, especially on Google. It includes technical changes to the website and content optimisation, as well as strategic link building to raise awareness of your brand and your overall visibility online.

SEO is one of the most effective online marketing tools. It not only brings relevant traffic to your website from search engines such as Google, but also generates new customers and can significantly increase your profits. Having a website is just the beginning.

Real success comes with thorough competitor analysis, a well-thought-out optimisation strategy, careful keyword selection and regular SEO work. High-quality internal and external links, together with rank tracking, are further factors that affect both the results and the overall cost of SEO.

What is on-page SEO?

On-page SEO is a set of rules and practices without which you cannot expect good search rankings. The aim is for search engines to "understand" the content of the page while the page stays friendly and useful for visitors.

A clear checklist of on-page SEO factors

	Content and keywords Every page has unique, relevant content Keywords are worked naturally into the text (including variants and synonyms) The keyword is used in the H1 heading, subheadings (H2, H3...) and introduction The text is readable, clear and adds value
	Metadata The title tag (page title) is unique, concise and contains keywords The meta description invites clicks and summarises the page content They do not exceed the recommended length (title: up to 60 characters, description: up to 155 characters)
	Structure and markup Pages have a single H1 and a correct heading hierarchy Clean, readable and short URLs Use of schema.org structured data for products, articles, recipes and so on
	Internal linking Meaningful links between relevant pages No broken or outdated links Anchor text that hints at what the visitor will find after clicking
	Speed and technical elements Fast page loading (ideally under 2 seconds) Image compression, CSS/JS minification Mobile responsiveness (the page looks and works well on all devices) SSL certificate (the website runs on HTTPS)
	Indexing and structure A correctly configured robots.txt file An XML sitemap is available and submitted to Google Search Console and Bing Webmaster Tools No duplicate pages

This list is a starting point for both the technical and the content optimisation of your website.

Tip: page loading speed is also a crucial factor that directly affects your website's success. Read an interesting article on how website graphics affect SEO and page loading speed .

What is off-page SEO?

Off-page SEO is a set of external activities and strategies that take place outside your website but have a major influence on its authority, trustworthiness and search rankings. Its goal is to show search engines that your website is a respected, relevant source of information. Without good off-page SEO, even the best on-page work will not be enough to reach the top positions.

A clear checklist of off-page SEO factors

	Backlinks Building high-quality, topically relevant links Diversified link sources (websites, blogs, directories) Natural growth of the link profile over time
	Brand mentions Mentions of the brand, even without a link, help build trust Active participation in discussions, forums and communities A good online reputation increases domain authority
	Online directory listings Listings in reliable, industry-specific directories Better local SEO and search visibility
	Social media activity Regular content sharing and user engagement Building communities and gaining followers Social signals contribute to website authority
	Partnerships and guest blogging Publishing articles with a link on relevant websites Building relationships with influencers and bloggers Increases both the website's credibility and its traffic

Off-page SEO strengthens your website's authority and increases its trustworthiness with search engines.

What determines the cost of SEO and how do you make sense of it?

Looking for a price list, or would you like to know what individual tasks cost? Every effective SEO strategy starts with a thorough analysis of your website, your specific industry and the competitive landscape. Based on these findings, we put together an individual plan of steps aimed at moving your website to the top of Google search and bringing in relevant traffic.

These steps include both optimisation directly on your website, on-page SEO, and activities outside it, such as building high-quality backlinks, off-page SEO. The total cost of SEO therefore depends on the complexity of this work and the unique needs of your website or online shop.

How much does SEO cost?

The truth is that the cost of SEO is not fixed. It is a dynamic amount influenced by a number of factors. The price of SEO differs for every project, because it is a complex process that depends on many variables. It depends on the scope of work, your line of business and its competition, and the current state of your website. SEO is also an ongoing process: what worked yesterday may not work tomorrow. It requires long-term investment and continuous adjustment for your website to keep relevant search rankings.

Can SEO management of a website cost just €80 per month?

You will sometimes come across offers of a "complete SEO package" for €80–120 per month. A price this low should be a warning sign. Real, effective SEO requires a range of demanding activities. The costs involved simply do not match a price of €80–120 per month. Good SEO takes time, expertise and constant attention to trends, which is naturally reflected in an appropriate price.

Is SEO worth it?

The answer is a clear yes. Well-configured SEO, managed over the long term, delivers a high return on investment. You gain free organic traffic from Google and other search engines, and it tends to be of high quality. Why? Because it is made up of people who are actively searching for your products or services. This translates directly into more orders and enquiries and the overall growth of your business. Investing in SEO is investing in the future of your online success.

The first step is an SEO audit

The starting line for online success? Without doubt, an SEO audit. Think of an audit as a detailed diagnosis of your website that not only reveals what is holding back your growth but, above all, proposes specific steps to fix it. We examine everything, from content quality, the technical side of the code and loading speed, to flawless indexing, user experience (UX) and mobile optimisation.

An SEO audit of a smaller website takes around 5 hours of meticulous work. For large multilingual online shops, we may be talking about dozens of hours of in-depth analysis. At an indicative SEO specialist rate of €60 per hour, that means an investment from €300 up to a few thousand euros. Given changes in the market, in user behaviour and in Google's algorithm updates, adjustments need to be made on an ongoing basis. Well-executed optimisation brings quick results, especially for local search.

Now, with the arrival of AI, the way people search for and find information online is changing radically. Website operators now face a new challenge: making sure their content is not swallowed up by these automatically generated answers but instead becomes their preferred source.