How to prepare your online shop for AI agents and what UCP means

Agentic commerce means that an AI agent chooses, compares and orders on a person's behalf. For online shops it is already starting, and the common language an agent uses to talk to a shop is the Universal Commerce Protocol, UCP for short.

The standard was developed by Google and Shopify together with Etsy, Wayfair, Target and Walmart, and Google published it on 11 January 2026.¹² Four versions of the specification have been released so far³ and more than 19,000 shops now publish a valid profile.⁴ In the Czech Republic the search company Seznam has been testing it on its comparison site Zboží.cz since September, and on 10 November the e-commerce platform Shoptet built it into its product.⁵⁶

The text is long because it is meant as a reference you can come back to. If you are after one thing only, the contents will take you there.

The data reflects the situation on 14 November 2026. The protocol changes quickly and the next version of the specification is announced for 10 December 2026.⁴ The superscript numbers lead to the sources at the end of the article.

Launched

11 January 2026

Authors

Google and Shopify

Licence

Apache 2.0

Current version

2026-08-25

Next version

10 December 2026

Specification

ucp.dev

Agentic commerce is a purchase in which an AI agent does part of the work or all of it. It finds the goods, compares offers, builds the basket and prepares the order or even submits it. In the Czech Republic Seznam is introducing it under this name on Zboží.cz.⁵

Today an agent can buy in two ways. It can click through a website like a person, which is slow and breaks easily, or it needs a separate integration for every platform. UCP offers a third way. The shop publishes what it can do, the agent reads it and both sides then work only with what both of them support.⁷

People often confuse UCP with a marketplace or a payment gateway. It is only a specification under the Apache 2.0 licence and anyone who runs a shop can deploy it, on any platform.⁷ The shop remains the seller. The order is created there, the shop is liable for it and the shop handles returns and complaints.¹⁸

The specification distinguishes four roles.⁷

1. Step 1

   Shop profile

   The shop publishes a JSON file at /.well-known/ucp. It describes the shop's services, capabilities and payment methods.⁷

2. Step 2

   Negotiation

   With every request the agent sends a link to its own profile in the UCP-Agent header. The shop compares both profiles and uses only what both sides support.⁹

3. Step 3

   Catalogue and basket

   The agent searches the catalogue, loads product details and builds a basket. Prices, taxes and shipping are always calculated by the shop.¹⁰¹¹

4. Step 4

   Checkout and payment

   The agent requests a token from the wallet and passes it to the shop. The shop completes the payment with its own provider, so card numbers never pass through the agent's hands.⁹

What a shop profile looks like

The example is shortened. A real profile links every entry to the specification and schema, and its keys field carries the public keys used to verify signatures.⁷

{
  "ucp": {
    "version": "2026-08-25",
    "services": {
      "dev.ucp.shopping": [
        {
          "version": "2026-08-25",
          "transport": "rest",
          "endpoint": "https://www.shop.example/ucp/v1"
        }
      ]
    },
    "capabilities": {
      "dev.ucp.shopping.catalog.search": [{ "version": "2026-08-25" }],
      "dev.ucp.shopping.cart": [{ "version": "2026-08-25" }],
      "dev.ucp.shopping.checkout": [{ "version": "2026-08-25" }],
      "dev.ucp.shopping.fulfillment": [
        { "version": "2026-08-25", "extends": "dev.ucp.shopping.checkout" }
      ]
    },
    "payment_handlers": {}
  },
  "keys": [
    { "kid": "key_2026", "kty": "EC", "crv": "P-256", "alg": "ES256", "x": "…", "y": "…" }
  ]
}

The profile has operational requirements too. It must be available over HTTPS without redirects and with a Cache-Control header that allows public caching for at least 60 seconds.⁹

Where the agent sends requests

We linked to this part of the specification separately on the forum because every implementation rests on it. The endpoint field in the profile is the base address of the service. The agent appends the path from the interface description and gets the full address of the operation. If the shop's profile says https://www.shop.example/ucp/v1, the agent creates a checkout with a POST request to https://www.shop.example/ucp/v1/checkout-sessions. The address must use HTTPS and should not end with a slash. For the A2A transport the endpoint points to the agent card, and for MCP to the address that accepts JSON-RPC calls.⁹

In the REST interface the checkout has five operations.⁸¹¹

In a simplified exchange the agent sends the items and the shop replies with the state of the checkout.

POST https://www.shop.example/ucp/v1/checkout-sessions
UCP-Agent: profile="https://agent.example/profile.json"
Content-Type: application/json

{ "line_items": [ { "item": { "id": "shoes-42" }, "quantity": 1 } ] }


{
  "ucp": { "version": "2026-08-25" },
  "id": "chk_1042",
  "status": "incomplete",
  "currency": "CZK",
  "line_items": [
    {
      "id": "li_1",
      "item": { "id": "shoes-42", "title": "Running shoes", "price": 249000 },
      "quantity": 1
    }
  ],
  "totals": [
    { "type": "subtotal", "amount": 249000 },
    { "type": "total", "amount": 249000 }
  ],
  "continue_url": "https://www.shop.example/checkout?session=chk_1042",
  "links": []
}

In the specification's examples amounts are integers in the smallest currency unit, so 249000 in the sample means CZK 2,490. The status field tells the agent what to do next.⁸

The continue_url link is the merchant's safety net. When the agent cannot go on by itself, it hands the unfinished purchase over to the customer on the shop's website and the sale is not lost. In the requires_escalation state the shop has to send it.⁸

The specification also says who may submit the order. By default a person has to confirm it in a trusted interface. The agent submits it on its own only when both sides support the AP2 mandates extension.⁸

Capabilities and extensions

The protocol is modular. Capabilities cover what shops have in common and extensions add the rest. A shop lists only what it can really do.⁷

The same logic can be offered over several transports. The specification describes REST, MCP, A2A and an embedded checkout that the agent shows in its own interface.⁷ MCP and A2A are protocols in their own right and we explain them in the next section.

MCP connects AI to tools and data

MCP, in full the Model Context Protocol, is an open standard that lets an AI application connect to data sources, tools and prepared workflows. The documentation compares it to a USB-C port for AI applications.¹² Anthropic released it as open source on 25 November 2024¹³ and in December 2025 handed it over to the Agentic AI Foundation, which sits under the Linux Foundation.¹⁴

It works as a client and a server. On one side there is an application with a language model, such as ChatGPT or Claude. On the other side there is a server that tells it which tools and data it offers. The model then picks a tool to fit the task and calls it, much as a program calls a function.¹² Anyone who wants to open their systems to AI writes the server once and uses it in every application that speaks MCP.¹³ Shoptet, for example, has an MCP server through which AI can set prices and discounts or publish articles.¹⁵

A2A connects agents to each other

A2A, or Agent2Agent, solves a different task. It describes how two independent agents reach an agreement when they share neither memory nor tools and may belong to different companies. Google introduced it on 9 April 2025 with more than 50 partners and explicitly as a complement to MCP.¹⁶ In June 2025 it handed the protocol to the Linux Foundation and version 1.0 came out in March 2026.¹⁴¹⁷

Every agent publishes a card in JSON that describes what it can do. Another agent reads the card, makes its choice and assigns a task. The task has a life cycle. It can be done in a second or take hours or days, and the agents exchange messages and status updates about it. The communication rests on the ordinary web standards HTTP, SSE and JSON-RPC.¹⁶

Inside UCP both protocols serve as transports. A shop can offer its capabilities over REST, over MCP as a set of tools the agent calls, or over A2A, where the shop's own agent answers for it and the profile links to its card.⁹ When launching UCP, Google stressed that it is compatible with MCP, A2A and the AP2 payment protocol.¹ In practice MCP leads. In the October census 98% of verified shops had it, about 7,500 of them had REST and only twelve had A2A.⁴

1. 11 January

   Google publishes UCP

   The first version of the specification comes out together with the announcement of shopping in AI Mode in Search and in Gemini.¹

2. 11 February

   First purchases in the US

   UCP checkout goes live in AI Mode and in Gemini, with Etsy and Wayfair among the first.¹⁸

3. 24 March

   OpenAI steps back

   ChatGPT drops buying directly in the chat and returns payment to merchants' websites.¹⁸¹⁴

4. 24 and 28 April

   The councils grow

   Amazon, Meta, Microsoft, Salesforce and Stripe join the Tech Council. Stripe also takes a seat on the Governing Council.³

5. 25 August

   Version 2026-08-25

   It adds 3DS2 payment authentication, deposits and instalments and prepares the ground for food and lodging.¹⁹²⁰

6. 1 September

   Seznam tests on Zboží.cz

   The first Czech deployment. A signed-in user completes a purchase in two clicks and the payment takes place with the merchant.⁵

7. 15 October

   Universal Cart

   Google launches a shared basket in the US that is built on UCP.⁴

8. 10 November

   Shoptet

   UCP is part of the platform on all plans. Seznam is switching it on step by step for shops that use its Sklik ads and Seznam Nákupy listings.⁶

9. 10 December

   Next version

   The announced release should bring questions to the shop, return policies and new webhook signing.⁴

The numbers show that platforms decide who takes part. Shopify and Wix have UCP in their themes and merchants do not stray from them.²² In the October census by UCP Checker about 10,950 verified shops were on Shopify and 6,700 on Wix. WooCommerce had about twenty and PrestaShop one.⁴

• BigCommerce85.7%1,417 of 1,654
• Shopify73.0%3,042 of 4,169
• Wix65.0%1,010 of 1,553
• Shopware open source4.6%39 of 850
• Magento open source3.8%65 of 1,718
• Squarespace2.4%31 of 1,285
• Salesforce Commerce Cloud2.3%28 of 1,242
• WooCommerce open source1.8%38 of 2,080
• PrestaShop open source1.7%23 of 1,382

The share is calculated from shops that returned a clear answer. For Magento, WooCommerce, Squarespace and Salesforce most of the hits were domains that also run on Shopify. According to the authors, genuine adoption outside Shopify, BigCommerce and Wix is close to zero.²¹

According to HTTP Archive data WooCommerce is the most widespread e-commerce platform on the web. In October 2026 it ran on 6.3% of the measured sites and Shopify on 5.4%.²³

The Czech Republic got its first deployment sooner than expected

As late as February the expectation was that agentic commerce would reach the Czech Republic in 2027 at the earliest.²⁴ Seznam started testing it on Zboží.cz on 1 September 2026. A signed-in user does not have to enter personal or shipping details again, confirms the purchase in two clicks and the transaction takes place with the merchant.⁵ Shops on Shopify came first. Seznam told the Czech tech magazine Lupa that coverage could reach thousands of online shops by the end of the year.¹⁵

Shoptet announced support on 10 November. UCP is part of the platform on all plans and the merchant does not have to install or switch on anything. To become available for purchases through Zboží.cz, a shop needs a product feed for Seznam Nákupy and an active Sklik account, and even then Seznam enables the feature gradually. The AI prepares the order including shipping and customer details. The customer checks it and pays in the shop through the shop's own payment gateway. Shoptet says more than 49,000 merchants run their business on it.⁶

Google in only three countries so far

The buy button in AI Mode in Search and in Gemini applies to products eligible in the US, Canada and Australia and only to selected merchants who pass an application. It appears on products that carry the native_commerce attribute in the feed. Payment is made with a card saved in Google Wallet and the merchant needs an account in the Google Pay & Wallet Console.²⁵ The technical implementation has to be finished before applying.²⁶ On Alphabet's October earnings call it was said that UCP enables direct purchases from hundreds of thousands of brands.⁴

A valid profile does not mean sales yet. Bernstein analysts estimate that purchases through agents make up less than 1% of e-commerce. The authors of the census add that this is infrastructure still waiting for traffic.²⁷

Who governs the standard

UCP is not run by an independent foundation. It is governed by its own councils.¹⁴ Google and Shopify are permanent members of the Governing Council, joined by Stripe since 28 April 2026, and the remaining seats are elected. On 24 April the Tech Council grew to 16 seats and gained people from Amazon, Meta, Microsoft, Stripe and Salesforce. Domain councils for food, lodging and payments were set up in the summer. The payments council includes Adyen, PayPal, Stripe and Coinbase, among others.³

Several protocols operate in this field and they complement each other.

The lines between the camps are blurred. Stripe is a founding steward of ACP and also sits on UCP's councils, and Meta is involved in both.¹⁴ There is a WooCommerce extension that serves both protocols on top of one shop.²⁸ Amazon, which otherwise keeps third-party agents out of its store, adopted UCP's schemas for purchases through Alexa+.¹¹⁴

In February the Czech tech magazine Lupa ran an article on the subject. According to it an agent never loads a product page as HTML and reads only data from the feed in Google Merchant Center and from the UCP interface. A product that is not in Google's Shopping Graph will not be found, the author says.²⁴ We checked this. It holds for one of the four routes by which AI reaches a shop.

For the first route the article is right. According to Google the Shopping Graph held more than 60 billion listings in May 2026 and more than 2 billion of them are refreshed every hour.³³ Instead of a ranked list of links, the result appears as a curated panel of products with a summary.²⁹ Even here Google does not make the feed a condition. Its guide to AI search says that Merchant Center feeds can help products be seen.³² A Merchant Center account becomes mandatory only for the UCP checkout itself.²⁵ Anyone who advertises with shopping campaigns in Google Ads already has both the account and the feed, because those campaigns take their data from Merchant Center.³⁴

With agents in the browser it is the other way round. Google's guide for developers describes how an agent reads a page in three ways, from a screenshot, from the HTML and from the accessibility tree that screen readers use.³⁰ Such an agent does not use UCP and buys as a guest in the ordinary checkout.³⁵ What helps screen readers helps the agent too, which is why an accessibility audit belongs in the preparation.

AI answers in search depend on what crawlers can read. In a measurement by Vercel from December 2024 the crawlers of OpenAI, Anthropic, Meta and Perplexity did not run JavaScript, so they saw only what arrived in the HTML from the server.³¹

The SEO consultant Aleyda Solis writes that UCP does not replace the discipline and only extends it. The question of whether a search engine can find and rank a page is joined by a second one, whether an agent trusts the shop enough to complete a purchase there.³⁶ The following overview is based on her analysis.

Google summed up what stays the same in a guide from May 2026. It says that ordinary SEO practice applies to AI search. Structured data is not a requirement and there is no need to create any new machine-readable files or special markup.³²

A measurement by Adobe from April 2026 shows how much work remains on the pages themselves. Among US shops, product pages were the hardest for machines to read. On average AI could read 66% of their content, compared with 75% for home pages.³⁷

How to check it on your own site

You can find out in a minute how much of your page a machine can read. We have our own SEO tester, which runs on JoomlaPortal.cz. It is free and needs no registration. It checks one page against more than 130 points and splits the result into 11 areas, each with a score from 0 to 100. You can enter a product page as well. The interface is in Czech.³⁸

Two areas matter most for agents. AI readability checks schema.org structured data, whether the content makes sense without JavaScript and whether robots.txt blocks AI crawlers. It also looks for an llms.txt file, even though Google requires no special files for its AI search.³²³⁸ Accessibility covers, among other things, the labels of images, form fields, links and buttons, from which the browser builds the accessibility tree.

The tester always reads a single page. The feed and the UCP profile are not among its checks and an automated test finds only some accessibility errors.³⁸ That is where our SEO audit for Google and AI follows on. In it we go through the technical state, content and links and find out whether the site is among the sources of AI answers.

Market size estimates are best taken with caution. Morgan Stanley expects purchases through agents to make up 10 to 20% of US e-commerce in 2030, which corresponds to 190 to 385 billion dollars.³⁹ McKinsey talks about 3 to 5 trillion dollars worldwide.⁴⁰ The lowest and the highest forecast differ by a factor of up to thirty-five because every firm counts something different.⁴¹ Gartner goes furthest for business purchasing. It expects 90% of purchases between companies to pass through agents by 2028.⁴²

For Europe a McKinsey survey from France, Germany and the United Kingdom is more useful. 38% of respondents use AI when choosing goods, most often to compare brands, prices and reviews. The closer to payment, the lower the willingness. People mind less when a step is reversible, explicitly approved and traceable.⁴⁰ Lupa summed up the Czech figures. According to the Czech e-commerce association APEK half of Czech online shoppers have already used AI when choosing goods, mostly as an adviser. According to PayU a third of Czechs would probably use agentic shopping, yet only 4% know the term well.¹⁵

What comes first can be seen from what has already been merged into the specification and is waiting for the December release. An agent will be able to ask the shop a question and get an answer grounded in facts the shop has published. Machine-readable return policies, new signing of order webhooks and a checkout created straight from the basket are on the way.⁴

The customer of a website will be AI

By the number of requests this is already true. Cloudflare, whose network carries roughly a fifth of all websites, announced in June 2026 that bots were for the first time generating more requests for web pages than people, about 57%.⁴⁵⁴⁶ The figure covers all bots in one network and AI is only part of them, so we take it as an indicator of direction. Cloudflare's chief executive Matthew Prince had said back in March that for a task where a person would visit five shops, an agent visits roughly a thousand times more pages.⁴⁶

With shops the shift shows in orders as well. Adobe measures visits to US online shops and in the first quarter of 2026 visits from AI services were up 393% year on year. In March 2026 these visits ended in a purchase 42% more often than the rest, which was a record. A year earlier they had ended in a purchase 38% less often.³⁷

What follows for a website is that the first reader of a product page is more and more often a machine, and the machine decides whether a person gets to the page at all. Websites for people will not disappear because of that. A person will come to them later and with a finished selection, to check it and pay. That is how buying through Zboží.cz works today.⁶

We expect the same movement outside e-commerce. People will ask an assistant about the website of a municipality, a hospital or a school. The assistant needs the same as an agent in a shop, a clear structure, accessible forms and data that can be read by a machine.

With online shops it is starting now

In February 2026 the expectation was that this wave would reach the Czech Republic in a year at the earliest.²⁴ In November we have Seznam testing agentic shopping on Zboží.cz and Shoptet with UCP in the platform on all plans.⁵⁶ At the same time not even one percent of e-commerce flows through agents yet.²⁷ That is why we write that it is starting.

Software will be almost free

Here we lean on two figures. According to Stanford's AI Index report the price of using a language model at the level of GPT-3.5 fell from 20 dollars to 7 cents per million tokens between November 2022 and October 2024.⁴⁷ In April 2026 Google said that 75% of its new code is generated by AI and approved by engineers. In autumn 2025 it was half and in 2024 a quarter.⁴⁸⁴⁹

UCP shows this on a small scale. The first open extensions for WooCommerce, PrestaShop and Joomla appeared within weeks and months of the specification's release, often as the work of individuals or small teams.⁵⁰²⁸⁵¹ Writing the code is no longer the bottleneck. The bottleneck becomes the question of who is liable for it, who will maintain it through every change of the specification and whether anyone switches it on at all.

What cannot be generated

When text, images and code are almost free, value lies in what a machine cannot produce by itself.

The protocol itself is moving in the same direction. The December version is set to bring machine-readable return policies and questions that the shop answers with facts it has published itself.⁴ There is no room in it for advertising copy, because an agent compares data.

Where we may be wrong

The pace is the least certain part. OpenAI tried buying directly in ChatGPT and stepped back after six months because, in its own words, the first version did not give merchants enough freedom.¹⁸ People are reluctant to entrust payment to agents.⁴⁰ Amazon does not let third-party agents into its store.⁴ And the fact that AI writes most new code does not mean the code is free. Even at Google engineers approve it⁴⁸ and someone has to keep maintaining it.

What already exists in open source

The table is a selection. There are other plugins for WooCommerce, AgentCart for example.⁵⁶ Maturity varies. Most projects are the work of individuals or small teams and some can only publish a profile and offer the catalogue.

Joomla, Phoca Cart and VirtueMart

We build on Joomla and for online shops we work with Phoca Cart and VirtueMart. In November 2026 we found no ready-made UCP extension for either of them. In the Joomla ecosystem we found support only for HikaShop.³⁵⁵⁰

Technically it is a translation layer. It publishes the profile, offers the catalogue and basket and hands the checkout over to the shop's website through continue_url. It is the same model Seznam uses with Shoptet today.⁶ We raised it on the forum as a suggestion, and we can also build such an extension as custom development.

This ties in with our third thesis. If code keeps getting cheaper, the value of open source will lie mainly in the fact that someone maintains it in the long run, that anyone can inspect it and that a community decides on its direction.

1. Run a quick test. Enter your home page and a product page into our SEO tester. Within a minute you will see whether the content makes sense without JavaScript, whether the page carries structured data and whether robots.txt blocks AI crawlers.³⁸
2. Put your product data in order, meaning stable identifiers, variants, barcodes, prices and availability. Comparison sites, Merchant Center and agents all need the same data. If you take it from suppliers, you can clean it during the import.
3. Check that the feed, the structured data and the page say the same thing. A mismatch in price or availability can exclude a shop from purchases through an agent.³⁶
4. Find out what your platform can do. Shoptet has UCP in the platform on all plans.⁶ With open source solutions, look at the overview above and ask your supplier.
5. For Zboží.cz keep an eye on the feed for Seznam Nákupy and an active Sklik account. Without them purchases through an agent will not be switched on.⁶
6. Fix what the test found. Content should be in the HTML from the server and the site should be accessible. It helps screen readers and agents in the browser alike.³⁰³¹
7. With UCP, start with reading and a handover to the checkout. A profile, catalogue and basket are a much smaller project than payment inside a chat.
8. Plan for maintenance. The specification is released several times a year and changes in backward-incompatible ways.⁴⁴

The legal side is not settled, for example liability for a purchase an agent made on its own.⁴³ Discuss consents and terms and conditions with a lawyer.

There is no need to wait until Google opens shopping in your country. What an agent needs can be prepared today and it pays off for ordinary search and comparison sites too.

A UCP extension needs ongoing maintenance, because the specification has been released four times this year and a fifth version is announced for December. We handle it as part of Joomla website maintenance. The website and the source code remain yours.

What is agentic commerce?

A purchase in which an AI agent does part of the work or all of it. It finds the goods, compares offers, builds the basket and prepares the order or even submits it. In the Czech Republic it is so far offered by Seznam on Zboží.cz, where the AI prepares the order and the customer checks it and pays in the online shop.

What is UCP, the Universal Commerce Protocol?

An open standard from Google and Shopify through which an AI agent and an online shop agree on the catalogue, basket, checkout and order. It is licensed under Apache 2.0 and a shop on any platform can deploy it.

Does agentic commerce already work in the Czech Republic?

Yes, in a limited form. Seznam has been testing it on Zboží.cz since September 2026 and is gradually switching it on for shops on Shopify and Shoptet. Purchases through Google are not available in the Czech Republic yet.

How do I prepare my online shop for AI agents?

Start with the data. The feed, the structured data and the page must say the same about price, availability and shipping. Then find out whether your platform supports UCP and check that the content of your pages is in the HTML from the server and that the site is accessible.

How do I find out whether AI can read my online shop?

Our SEO tester on JoomlaPortal.cz gives a quick answer. It is free and needs no registration. For one page it checks, among other things, structured data, whether the content makes sense without JavaScript and whether robots.txt blocks AI crawlers. The feed and the UCP profile are not among its checks, an audit covers those.

Is a good product feed enough, or do I need UCP as well?

The feed is how an agent finds you. UCP is how it prepares or completes a purchase with you. For Zboží.cz you need both, a feed for Seznam Nákupy and a platform that supports UCP.

Do I need Shopify to use UCP?

No. Shopify's only advantage is that it switched UCP on for its shops itself. In the Czech Republic Shoptet has it in the platform. For WooCommerce, Shopware, Magento and PrestaShop there are open extensions of varying maturity.

What is the difference between UCP, ACP, MCP and A2A?

UCP and ACP describe shopping. UCP came from Google and Shopify and covers the whole purchase, ACP was created by OpenAI and Stripe for ChatGPT and today serves mainly to pass product data. MCP and A2A are more general. MCP connects AI to tools and data, A2A connects agents to each other, and UCP can use both as a transport.

Will I lose the customer by joining?

You remain the seller. The order is created with you, you fulfil it and you handle returns. The relationship with the customer before the purchase will be weaker, because the choosing happens in the agent's interface. Also expect that orders from agents may not be visible in ordinary analytics.

Is it safe to let an AI agent pay?

The protocol assumes that the agent does not see card numbers. The wallet issues it a token and the shop redeems the token with its payment provider. Without a special mandate a person has to confirm the order. Surveys still show that people are reluctant to entrust payment to agents.

Is there a UCP extension for Joomla, Phoca Cart or VirtueMart?

In November 2026 we found no ready-made extension for Phoca Cart or VirtueMart. In the Joomla ecosystem we found support only for HikaShop. An extension can be developed to order, starting with the profile, catalogue and basket with a handover to the shop's checkout.

Do I have to rebuild my website because of AI search?

Mostly not. Google itself says that ordinary SEO applies to AI search and that no special files are needed. It is worth checking whether the content is in the HTML from the server, whether the site is accessible and whether the product data is right.

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29. Google AI Shopping FeaturesShopify Blog
30. Build agent-friendly websitesweb.dev, Google
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33. Shopping GraphPPC Land
34. About product dataGoogle Ads Help
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